Why Video Marketing is the Next Big Thing

Want to capture more attention, use more video. There are lots of ways you can integrate video into your business. Let’s go through a few techniques to help boost your online presence.

 

Social Media

You likely already have a good social media presence so that’s good. Well, it’s time to start integrating video into your social media posts. Here are some statistics to think about.

• 82% of Twitter users watch video content on Twitter
• 45% of people watch more than an hour of Facebook or YouTube videos a week
• 33% of Instagram posts are video
• 85% of Facebook video is watched without sound

1. Post at least 5 videos a week to your various social platforms.
2. Stream live video once a week.
3. If you’re a restaurant, you can do a personal live stream introducing yourself and cooks in the kitchen. This is a great way to engage your loyal fans and connect with them. It also has the benefit of boosting your profile.
4. Record and post Gif to social media

 

Website – Video Marketing

Having a nice looping video on your main page is a great way to draw people in. A quality slow motion video can do a lot to make potential customers linger a little longer and see what you’re all about.

• 51% of marketing professionals worldwide name video as the type of content with the best ROI
• 87% of online marketers use video content
• One-third of online activity is spent watching video
• Sixty-four percent of consumers make a purchase after watching branded social videos

 

Where can you get good video content?

1. Make your own
1. Setup a tripod and film something related to your business
2. Film in slow motion
3. Film 30 seconds with a drone
2. Download HD video
   1. Check out Pexels for free https://videos.pexels.com
   2. Adobe has high-quality stock video https://stock.adobe.com

Conclusion

Video marketing is just a part of an overall strategy you should be leveraging. Doing so in all of your online channels will help boost your click-through ratio, engagement and brand loyalty. Remember, if you can, say it with video. You can learn more by visiting https://hypergrowthceo.com/public-relations and https://hypergrowthceo.com/marketing-strategy. Book a consultation as well at https://hypergrowthceo.com/marketing-consultation.