Brand Strategy Style Guide

Worksheet

Branding is the foundation and the keystone of all other marketing efforts. Without a solidified brand strategy that communicates the venture’s vision, mission, and philosophy clearly to its audience, the tone of the company will be incoherent. It is important in marketing to communicate your message with precision and consistently. You want and need potential customers to see a logo, typography, color scheme and immediately associate the brand with your business. Spend the time now and develop your brand strategy. Do not skip this crucial step or will you be reprinting your brochures, business cards, and website a few months after finishing. Get it right the first time and then mature your brand with ease as your business grows.