SaaS and Medical Marketing
Med USA
We provided full-service Digital Marketing and Lead Generation for Med USA, a SaaS company that oversees billing systems for healthcare practices.
Details
Lead Generation
Prospecting
Content Marketing
Social Media Marketing
Web Development
Online Advertising
Additionally, we implemented a Lookalike Audience through Facebook. The point of this kind of campaign is to find new potential clients based on similarities to current clients. For instance, medical or healthcare practices that currently use Med USA’s services are used as a model for other practices. In turn, this cultivates Med USA’s client base. We also executed a process called retargeting. In this case, a retargeting platform informs you or your advertising provider about when and where to serve an advertisement. Using cookies, it advertises only to people that have previously visited your website. In other words, it reaches the audience you want it to reach.
Prospecting & Headhunting
Finally, we offered a form of data mining. Med USA wanted to optimize their clientele. Luckily, we know how to isolate people in positions we’re looking for. What’s more, we are skilled in contacting and building relationships. In this case, we gave Med USA access to high-ranking decision-makers in the medical field. These connections are invaluable. With this knowledge, a business will always have a next step. If Plan A falls through, there’s always a Plan B. Because of this, Med USA has peace of mind and long-term security.
Lead Generation w/Automated Pipelines
Furthermore, we made sure that the website is as functional as possible. If an online viewer is hooked by a website, wouldn’t it be logical to have a way to do something with that interest before it’s lost? That’s exactly what we provided for Med USA. We built a platform that lets an intrigued customer book a consultation, all without leaving the site. As you can see, we are champions of efficiency.
Web Development
The landing page we built for Med USA is modern and productive. As a medical billing processor, Med USA needs to reach a refined audience consisting of medical executives. Therefore, we designed the site to prevent viewers from leaving prematurely. With a background, HyperGrowthCEO in SaaS marketing, it understood clean simplicity must be followed with an easy in-take system, allowing people to book a demo without additional steps through an interactive scheduling platform.
The site has a sleek design. It includes dynamic graphics, an intentional color scheme, and a high-quality font. Added all together, it becomes a superior website.
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