Law marketing
Bartholomew Law
From Lead Generation Automation and Search Engine Marketing to Web Development and PPC Campaigns, we gave this law firm the digital legal marketing service they needed to take their marketing to the next level.
Details
Google AdWords
PPC Campaign
Lead Generation
Pipeline Automation
Web Development
Web Development
First, we set up a new website for Kunzler’s Intellectual Property sector. We worked predominantly with their attorney in Patent Law, Michael Bartholomew. The website is a fine example of our own brand. In essence, it is a neat design that yields real results. Next, we implemented interactive features within the site, including on-the-spot appointment scheduling and an informative video. It was also built with an eye towards SEO. As a result, it effectively reaches the audience it is seeking to help.
PPC Campaigns
To generate more traffic to the website, we set up several pay-per-click advertising models. Understand the legal marketing landscape, these campaigns effectively increase brand awareness, while giving you the peace of mind that you’re getting exactly what you pay for. Another perk of PPC advertising is that the viewers it captures tend to be genuinely interested in the subject matter. In other words, it yields more qualified leads than a random selection.
Lead Generation | SEM
We applied our expertise with Search Engine Marketing to create more relevant traffic and qualified leads. Now when a potential customer types in certain law-related keywords into a search engine, our client is at the top of the list. This is essential because if viewers don’t find the link within the first few selections, they’ll move on in a heartbeat; hence, we do this for many of our clients.
Automated Pipelines
Last but not least, built into the landing page is a booking feature. This platform allows interested customers to schedule a consultation then and there. Combined with email reminders, this process results in fewer dropped appointments and more converted leads. Consequently, what used to be lost potential customers are now contributors to the practice.
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